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16:10 30th November 2009
Social networking can help businesses develop important contacts with clients and prospective customers by giving a human face to the organisation, it has been suggested.
Online customer experience management company Tealeaf has pointed out the importance of social networking as a way to engage on a more personal level with consumers, with the tool proving potentially beneficial for retailers in particular.
"By establishing a contact point on social networks like Twitter, Facebook, MySpace or even LinkedIn, you put a human face and name on your organisation and open a new channel with which to communicate with your customers," said Geoff Galat, vice-president of marketing and product strategy at Tealeaf.
Those looking to move into the IT industry could find their knowledge of social media might be able to provide them with the skills necessary to secure a job working with retailers to develop their online communications strategy.
A recent survey by business information experts LexisNexis discovered 57 per cent of respondents claim they are now more likely to voice their opinion online than they were last year.
Written by Hannah James
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