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13:30 2nd December 2009
The value of the IT industry to the retail sector will be thrown into sharp relief at an upcoming conference in the US.
Delegates attending the SES Chicago 2009 event on December 8th will hear about the growing importance of the IT industry to developing a successful retail strategy, particularly for small businesses.
Speakers will discuss the growing role of search engine optimisation in boosting sales, as online retail continues its growth and increasingly looks to rival in-store shopping.
Small businesses will hear how an effective search engine strategy can benefit their organisation and why finding highly qualified experts in the IT industry will help boost their chances of competing with even their largest competitors through a high-quality online operation.
Recent figures from digital market measuring service comScore revealed Friday November 27th was the second heaviest online spending day to date in the US this year, as a growing number of people begin buying Christmas presents online.
Written by Hannah James
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