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15:10 24th November 2009
A top fashion chain has suggested the retail industry could reap massive rewards by engaging in the social networking revolution taking place online.
Speaking at the Fashion Summit, Kristine Kirby, home shopping director for Fat Face, said social media is providing the retail sector with a "massive opportunity" to market their products and open up a new world of advertising.
However, for this to prove successful retail businesses will need to employ people who have the skills to make the most of social networking tools and that could result in a surge in demand for IT training courses.
"There is still a big way to go with the way social media and retail can work together," added Ms Kirby.
Recent figures from Experian Hitwise found that social networking site Facebook accounts for one in every seven pages viewed by UK internet users.
Written by Rachel Hughes
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