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16:38 11th November 2010
Google Instant's latest update may encourage web designers to focus more on the layout of their website rather than just the content.
The update allows users to glimpse the site they are searching for in a pop-up window on the search results page before clicking through to it.
Those considering taking web design courses may be particularly interested in the development as it could change the way in which sites are designed, according to some commentators.
Rebecca Lieb, vice president of digital marketing firm Econsultancy's North American operation said that design will become increasingly important as websites will be compared visually by users at the point of search.
"Think supermarket shelf display. Clean, uncluttered design that pops even at a reduced size may matter - a lot," she said.
Earlier this week search engine Ask.com announced that it would be withdrawing from the search market and focusing purely on its original question and answer service, citing the high cost of algorithmic search services as one of the reasons for its repositioning.
Posted by Paul Davis
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