Transparency 'encourages online purchases'

15:48 16th September 2009

Following news a European Commission report has found that more than half of online retailers offer inadequate customer information, one e-business has stressed the importance of making consumers aware of their rights.

Those buying equipment online for an IT training course may be surprised to hear many sites specialising in electronic goods lack necessary details regarding buyers' rights, product costs and contact details.

The report surveyed 369 sites across 26 member states and flagged up 203 businesses for further investigation.

A third of those singled out had no contact address or telephone number for customers in the event of a problem.

Trevor Ginn, managing director of e-retailer hellobabydirect.co.uk, said providing such details reassure the customer, encouraging them to make a purchase.

He noted that: "Being flexible is also important. Whilst there is the legal minimum that needs to be provided, a seven day return period for example, sticking rigidly to this is not going to make you any friends."

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