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15:34 25th May 2010
Companies should start integrating their employees' social media usage into their jobs, according to Tim Gibbon, co-founder and editor of the Social Media Portal.
"All businesses should employ a social media guideline policy that may be an extension of the media relations guidelines that gives their employees boundaries in order to manage expectations and productivity on both sides," he said.
His views came alongside a report by Clearswift which uncovered a generation of employees whose work and social lives are intertwined, mainly due to the increase of social networking.
The report found that more than half (57 per cent) of 25- to 34-year-olds completed personal tasks, including checking social networks and email, during working hours. In addition, 21 per cent of those polled said they would not accept a job that did not allow them to do so.
According to Mr Gibbon, this work-life crossover does not pose a threat to productivity but it can even "bring newer areas of creativity to a business".
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