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18:03 17th February 2009
Businesses could find online communities very useful for their future success owing to their nature as a place where customers and firms can interact, according to Sift.
Ben Heald, chief executive officer of the firm which provides solutions in internet communities, said that online networks can be a great business asset as they present a space in which corporations and customers can meet on their own terms.
He added that communities can grow and fluctuate on their own. In this way, a fertile ground is provided on which business relationships can be formed.
Talking at the Intellect Annual Regent Conference 2009, Mr Heald said: "Those spaces are very valuable from a business perspective. They can be a trusted intermediate between advertisers and community users."
Mr Heald went on to say that with careful maintenance online communities could be looked after very effectively.
People could seek IT training to understand the online environment more effectively, while computer courses could also help to further understanding.
A recent study conducted by BT Tradespace found that a quarter of businesses in London promote themselves on social networking sites.
