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18:30 14th May 2010
Companies wanting to spread their marketing message should focus on quality instead of quantity when it comes to amassing followers on social network Twitter, Katy Woodrow Hill, account director at 1000heads, has said.
According to Ms Woodrow Hill, business and brands should look at "bringing value to the community rather than focusing on reach and numbers".
Her views came as new figures from Nielsen verified Twitter’s growing popularity - the social networking website saw the number of its unique users jump by 45 per cent in the US this year compared to 2009.
But despite Twitter's rapid growth, Ms Woodrow Hill said that companies should opt for reaching a group of people that “really support the view of the brand, would advocate you and understand what you are doing. They will then spread that to a wider audience".
A recent report by Meeyoung Cha of the Max Planck Institute for Software Systems suggests that a user who has many followers on Twitter does not necessarily have a lot of influence within the "Twitter-verse".
Posted by Derek Oldman
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