For a FREE e-brochure
call 0800 083 0261
call 0800 083 0261
19:43 29th March 2010
Online video advertising is becoming an integral part of marketing campaigns, a new study by Smartclip has found.
According to Utalkmarketing.com, 71 out of the 100 marketers interviewed are planning on using online video advertising in their future campaigns, while 72 per cent of respondents said they considered online video to be a transparent and measurable tool.
The news comes a few days after research showed brand engagement is boosted by both video and display advertising.
Jamie Estrin, managing director of Web TV Enterprise, the UK's biggest premium online video advertising network, said that the market is evolving at a very fast pace, adding that the rise in high quality video content being posted online is driving the demand for video advertising.
"With more and more premium video content going online the audience is growing all the time and with any evolving market place there are lots of new players arriving there, which is great", he said.
Written by Paul Davis
MCSA courses& Web Design Courses - helping you to find a new career. Choose from IT courses in Microsoft Networking, Programming, Desktop Support, Database Administration and Web Design.
Web users focus on parts above fold, finds survey
Web users allocate 80 per cent of their time looking at information on the parts of an internet page which appear above the fold - the part which loads into the viewable browser and requires no...
