12:30 26th November 2008
A UK IT company is undertaking a unique marketing strategy to get IT departments within companies interested in their green servers, reports windowsitpro.com.
VeryPC is offering the servers, which have a reduced energy requirement, free to businesses that will then pay them the amount they have saved on their fuel bills.
The firm, based in Sheffield, designed the servers to have a carbon footprint 60 per cent less than a conventional server.
Managing director Peter Hopton told the IT website: "We've basically taken the whole concept of what a server is to pieces and rebuilt it from the basis of 'We're going to make servers with the highest performance per watt physically possible and we're only going to make environmentally-friendly servers'."
He added that this course of action was prompted by the failure in their attempts to get big businesses to embrace environmentally-friendly IT solutions.
Now IT professionals can undertake training and become proficient in the latest green IT technology.
VeryPC was set up in 2004 with the aim of devising eco-friendly IT solutions for business.