For a FREE e-brochure
call 0800 083 0261
call 0800 083 0261
08:06 5th November 2010
Developments in the IT industry have allowed for the creation of the iPad, Apple's new tablet computer, and advertisers might look at it as an opportunity to invest in promoting their products there, according to Karin von Abrams, senior analyst at eMarketer.
Advertisers had not been drawn towards smartphone apps but would be more interested in the "larger, more intuitive format" of the iPad, the expert said.??"Some high-profile advertisers are already on the iPad, and seeing good results," she added.
??Her comments emerged as figures released by News International (NI) earlier this month showed that around 50,000 monthly subscribers pay for the digital content of The Times and The Sunday Times, including its iPad app and Kindle edition. ??
Advertisers would "be dismayed by the inevitable [drop] in readership" after the erection of the paywalls on the Times websites, but targeted ad spend could still profit from "quite affluent" and "active" consumers, Ms von Abrams said.?
Posted by Hannah James
MCSA courses& Web Design Courses - helping you to find a new career. Choose from IT courses in Microsoft Networking, Programming, Desktop Support, Database Administration and Web Design.
IT industry news: Kinect for Xbox 360 'to top Christmas list'
Microsoft's Kinect motion control accessory for Xbox 360 is set to become "the big video game item this Christmas and will significantly broaden the console's audience, according to...
