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07:21 2nd September 2010
The privacy settings of social media sites like Twitter and Facebook are encouraging users to "opt in," according to Justin Cooke, chair of the British Interactive Media Association (BIMA).
Social media platforms "are taking privacy far more seriously than they were, but that's not their fault, as we are in unchartered territory, and no-one could foresee the challenges or opportunities we face today", Mr Cooke explained.
He went on to say that that social networking "is participatory, and therefore consumers need to opt-in".
In other IT industry news, social media site Facebook launched its Places application, a location-based application that allows users to check in and meet up with friends while on the move.
Only a person's Facebook friends can see when an individual visits or is tagged at a place, unless the user has specifically set their master privacy control to allow everyone to see.
Posted by Hannah James
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