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07:10 19th August 2010
The promotional potential for social media is huge, according to Sam Tilston, director of SEO (Search Engine Optimisation) at Idea Taxi, an online marketing agency.
"Social media is still in its infancy but has huge possibilities," Mr Tilston said.
"For companies that can start their social media efforts now and engage their consumers online through social media the rewards will be great," he explained. The use of social media is a topic that could be taught in IT training.
The expert went on to say that social media will become a "very useful tool" as companies learn more about it and start to comprehend the impact it can have on public relations.
Mr Tilston also said search marketing can be challenging as it is not always easy to determine whether SEO or so-called natural search engine algorithms are influencing improvements in search rankings and web traffic.
According to the Search Engine Marketing Professional Organisation, the rise of social media marketing budgets represents the biggest opportunity for search marketers this year.
Posted by Paul Davis
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