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05:56 13th December 2010
The use of search engine optimisation (SEO) can play a key role for companies seeking to encourage customers online, similar to the role of a shopping window on the high street, according to Gemma Greaves, marketing director of the Marketing Society.
"The importance of using SEO effectively to a brand's and broader business' advantage cannot be underestimated," Ms Greaves said.
"In a similar way that retailers should not neglect the shop window's role in enticing customers into stores, not employing a thorough approach to SEO may prevent customers from finding, engaging with and ultimately purchasing from a business," she said.
However, the expert warned trust was an implicit part of building relationships with online clients, and as a result companies, regardless of how big or small they are, should be careful of not breaching that trust by misusing SEO.
Her comments emerged as topseos.co.uk, an independent search engine authority, released their latest ranking table of the best UK SEO firms on December 3rd 2010.
Posted by Derek Oldman
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