IT industry news: Portals 'lead online growth in Greater China'

07:40 16th June 2011

Portals, not social networking sites, are leading online growth in Greater China (defined as Mainland China, Taiwan and Hong Kong), according to comScore, a leader in measuring the digital world.

comScore report revealed portals led the largest share of online minutes, accounting for 24.4 per cent of total time in Greater China, followed by the Entertainment, Search/Navigation, Social Networking and Retail site categories.

These five categories combined accounted for half of all time spent online in Greater China during April, the firm said in a press release.

"The digital environment is constantly growing and evolving and no place is greater proof of this than Greater China," said Xinyu Huang, comScore senior vice president of Greater China.

"To support these burgeoning digital economies, agencies, advertisers and publishers need reliable audience metrics in order to move ad dollars online, helping the industry to flourish. comScore aims to support this growth by continuing to bring its trusted digital measurement solutions to these markets," the executive added.

Posted by Derek Oldman
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