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07:45 16th June 2011
Parents should find it easier to block adult and age-restricted content from the internet, the Bailey Review of commercialisation and sexualisation of childhood recommended.
Similar moves like this one have "placed more pressure on social networks, ISPs [internet service providers] and mobile operators to protect children online," according to Angie Lopez, co-founder of web search content filtering and advertising company WeSEE.
She said that these enterprises must "look to new technologies" to protect younger users from inappropriate content.
The expert went on to say this would allow social networks, ISPs and mobile operators to "effectively monitor the content of their networks and give parents firmer control of what their children view online".
Her comments emerged as WeSee announced earlier this month that the government, internet companies and advertisers can better protect children from inappropriate online content by implementing its piFilter image recognition and detection technology.
Posted by Derek Oldman
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