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19:55 31st March 2011
Online shopping is rapidly becoming the way consumers are acquiring their products, according to Sarah Cordey, spokeswoman for the British Retail Consortium (BRC).
One of the appealing aspects of shopping online is the easy availability of prices which allows consumers to compare them, Ms Cordey added.
"What we're increasingly seeing is both stores and consumers making use of both online services and high street services," she said following a report from the Comet which showed 84.38 per cent of consumers search online for discounts and deals while 57.97 per cent of consumers shop online for clothes.
"Online information makes it easier for consumers, for example, to compare prices, but some shoppers will still then choose to go into a store to make their purchase in person and speak to a sales assistant," she added.
She went on to say that a great deal of large businesses are now online and consumers regard the brick-and-mortar shop working together with its online counterpart, another factor that contributes to people going online as they trust the brand.
Posted by Paul Davis
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