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07:28 7th September 2010
As the IT industry revolutionises the tools available to businesses, more companies are making their products available online but that's not necessarily the most profitable part of businesses nowadays, according to Professor Joshua Bamfield, director at the Centre for Retail Research.
"It's one of those games were you've got to keep on spending," he said. "Every time you get success, you have to just reinvest the money and grow the business."
The expert predicted that in the future 60 to 70 per cent of profits will come from online sale, but for the moment it's "not necessarily very profitable".
His remarks emerged as Inditex, one of the world's largest fashion retailers, announced that it will make its high street chain store, Zara, available online.
Separately, July 2010 had the highest monthly growth of online shopping - with a 14 per cent jump compared to June 2010, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.
Posted by Paul Davis
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