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08:07 22nd July 2011
Retailers with specific and peculiar products can benefit from using Twitter and other types of social media, according to Professor Joshua Bamfield, director of the Centre for Retail Research.
"There are a lot of new retailers selling interesting products that aren't easily available elsewhere where tweeting can be [used] about new products, extensions of ranges and new shops," he said.
His comments emerged as the 2011 American Express Spendsetters Report, which surveyed 1,000 consumers, showed that 46 per cent of British people are trying to support their local economy through their local shopping choices and habits.
They do so by using social media in the process, the survey also revealed.
"There is no point in routinely tweeting, because no one will want to follow if you're not leading anywhere. You've got to have something to say," he added.
Posted by Derek Oldman
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