For a FREE e-brochure
call 0800 083 0261
call 0800 083 0261
07:41 15th September 2011
Companies in the UK can use this Christmas as a great opportunity to experiment with the growing sector of mobile marketing, according to Jason James, product manager for paid search ChannelAdvisor.
He said that "for online retailers mobile text ads are still a bit of an experiment".
"Click volume is fairly low and conversion rates are, not surprisingly, lower than on PC's and laptops – for no other reason than the difficulty of checking out on a mobile device," he explained.
However, he added: "With conversion metrics growing during the winter, this is the time to start or expand a mobile campaign."
His views emerged as a projection by Google Mobile Ads said 44 per cent of total searches for last-minute gifts and store locator terms will be from mobile devices this festive season.
?It also this year 15 per cent of all 'Black Friday' (the day Christmas shopping is traditionally deemed to begin in the US) searches will be from mobile devices. It based this assumption on historical growth rates.
Posted by Derek Oldman
MCSA courses& Web Design Courses - helping you to find a new career. Choose from IT courses in Microsoft Networking, Programming, Desktop Support, Database Administration and Web Design.
IT industry news: Businesses 'should consider running small number of running adds'
Enterprises in the UK looking to launch an SEO campaign should look at running a small number of paid search ads for longer rather than launching repeated new ads in the run-up to Christmas,...
