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08:20 17th September 2010
The introduction of Google's search-as-you-type system known as Google Instant will not mean the end of search engine optimisation (SEO), according to Jake Hird, senior research analyst at digital marketing and ecommerce community Econsultancy.
"SEO will not become irrelevant and to say so doesn't make any sense," Mr Hird said.
The expert went on to say that the practice will remain valuable because "users will always be searching for specific content and, consequently, there will always be a need to optimise for this, especially for commercial organisations."
While Google Instant's predictive suggestions may personalise and localise results, for the time being the fundamentals of search will remain, he said.
He conceded, however, that Google Instant may make the process of understanding and executing SEO "more complex" but that it won't destroy SEO as it stands now.
In related IT industry news, a survey of 1,500 marketers and agencies by Search Engine Marketing Professional Organisation revealed that 71 per cent of those polled pay to advertise on the Google search network.
Posted by Derek Oldman
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