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07:52 2nd November 2010
Social networking site Facebook will find it challenging to break into niche Asian markets, according to managing partner of We Are Social, Nathan MacDonald.
"It's going to be very challenging" for it to gain a strong foothold in certain Asian markets that favour niche social networking sites," he said.
"The main attraction is that they're home-grown, and are suited to local cultural requirements. I don't think Facebook is going to quickly overtake the dominant players in China and Japan," he added.
The expert attributed the global success of Twitter to the micro-blogging site's "mobile friendliness", which is of particular importance in China and Japan.
In other related IT industry news, the dominant social networking sites of Europe and North America have yet to reach their optimum influence in parts of Asia such as China, Japan and South Korea, where local sites are the most popular choice for users, according to research released by Gartner Inc.
Twitter was the exception, experiencing popularity on a global scale, the research showed.
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