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06:30 10th January 2011
Developments in the IT industry with social networking sites have allowed for Facebook to be used to try to solve the murder of Bristol architect Joanna Yeates, who was killed sometime before Christmas last year.
Detectives investigating the case have begun a Facebook campaign to try to find the killer, the BBC reports.
The social networking site has become more efficient than leaflet drops and posters, the BBC quotes police as saying.
The campaign includes an advert that will allow people to contact the incident room via the social networking site rather than calling in, the report said.
"Additionally there have been over 63,000 views of the news updates on our website, a further 18,000 on the dedicated Jo page and over 70,000 views of the CCTV clips on our YouTube channel," said Scott Fulton, head of e-services at the force.
Mr Fulton said authorities had already received 260 messages through the website.
Posted by Derek Oldman
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