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05:37 14th June 2011
Digital coupons website, Coupons.com Incorporated, has received an investment of $200 million from institutional investors, the company said in a press release.
The site, which includes online printable, social, mobile and loyalty card promotions, said the investment will be used to speed up the firm's "growing momentum" as it tries to shift the newspaper-dominated coupons industry to digital as well as expand the coupon industry.
"Up to $100 million of the funds will be used to facilitate liquidity for employees and early investors." it said.
"This investment will help fuel our growth, as we continue to revolutionize the multi-billion dollar coupons industry that, for decades, has relied predominately on newspapers for distribution," said Steven Boal, CEO of Coupons.com Incorporated, in a statement.
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