For a FREE e-brochure
call 0800 083 0261
call 0800 083 0261
07:21 1st June 2011
A push for an increase use in mobile payments is set to benefit retailers as they can cash in on impulse buys and use more targeted marketing in a more efficient way, according to Mike Hawkes, chairman of the Mobile Data Association (MDA).?
"The promise that this has, particularly around things like the Olympics, is quite something," said Mr Hawkes, adding that he expected "a lot more devices" to incorporate the technology.
"We'll probably see the use of the collected data, looking into GPS [global positioning system] locations and transactions, to get far more targeted advertising," he said.
Yet the expert said he didn't believe more personal advertising via mobiles could annoy users, because "operators are savvy enough to [know] that if they push too much content to people in a way that's inappropriate they will lose customers".
His comments followed an earlier announcement that Barclaycard has launched the first mobile contactless payment services in collaboration with Orange. Users can make purchases of up to £15 at over 50,000 stores across Britain.
Posted by Derek Oldman
MCSA courses& Web Design Courses - helping you to find a new career.
Choose from IT courses in Microsoft Networking, Programming, Desktop
Support, Database Administration and Web Design.
IT industry news: Social media 'promoted in the workplace'
IT industry developments have led employers to promote the use of social media in the workplace despite not enough evidence being available on its impact to employees' efficiency, according to...
