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07:26 14th September 2011
Enterprises in the UK looking to launch an SEO campaign should look at running a small number of paid search ads for longer rather than launching repeated new ads in the run-up to Christmas, according to Jason James, product manager for paid search at Channel Advisor.
"You can likely achieve your sales goals with just three main ad changes," he said.
Mr James went on to say that sellers launching special promotions should "leak them ahead of time using social tools like Facebook or Twitter" and well as employing email marketing and display ads.
In other related news, Peter Crisafi, vice president of SEO firm dzine it, this week urged businesses to start planning as early as October for the Christmas period, as customers tend to begin "product research" around then.
"The internet search terms used to find products can be both specific and vague at the same time. Small businesses must respond by ensuring that their content is optimised for both broad category-based terms as well as specific product names," Mr Crisafi said in a press release.
Posted by Derek Oldman
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