Google snaps visual search engine Plink

Google snaps visual search engine Plink

21:04 19th April 2010

Just four months after its launch, visual search engine Plink has been acquired by Google.

PlinkArt, the start-up's application which allows users to trace an artwork by submitting a photograph of it from their phones, will continue to be available for download and work but its developers will now focus on helping Google to work on the creation of Google Goggles, the web giant's own visual search model.

Dan Grabham, deputy editor at TechRadar.com, said that Plink's acquisition was a sign of the mobile market's growing importance to Google.

He added that Plink's technology would "enable Goggles to become more reactive to the environment around users rather than focusing on specific objects".

According to Mr Grabham, visual search has great potential when it is combined with augmented reality.

"It will be able to recognise our immediate environment without us having to stand right in front of the object that we want to search for," he noted.

Posted by Derek Oldman

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