Google's site speed ranking has major effect on web design, says Idea Taxi

Google's site speed ranking has major effect on web design, says Idea Taxi

14:18 15th April 2010

Google's recent decision to start factoring site speed into its search results will deeply affect the way web developers work, Sam Tilston, search engine optimisation (SEO) director for Idea Taxi, has said.

"This is a huge move and has major implications in terms of [web] design and coding," he said.

According to Mr Tilston, website owners should be careful about the amount of graphics that are loaded on the page and avoid technologies such as flash.

Mr Tilston added that site owners should now take into consideration a wide array of factors, "from ensuring they have enough capacity to handle traffic spikes, clean design, compressed graphics, optimised scripts and others so as to not endure the wrath of a Google penalty resulting from a slow site".

Google, which announced the move on its webmaster central blog, said the change to site speed measurement affects around one per cent of indexed sites.

Posted by Hannah James

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