Google responds to complaints over its ranking system

Google responds to complaints over its ranking system

18:47 1st March 2010

Google has moved to defend its search ranking system after complaints over its business activities prompted the European Commission to launch a preliminary investigation into the company's ranking policy.

Amit Singhal, a Google fellow responsible for the ranking system, said the company's ranking is a group of algorithms used to seek out relevant and useful results for a user's search.

"We think that is a much better solution than a hand-arranged one," Singhal wrote in a blog post. "Given the hundreds of millions of queries we have to handle every day, it would not be feasible to handle each by hand," he added.

In other news, in a bid to respond to privacy concerns about its just-released Buzz social networking service, Google has announced plans to roll out a series of changes.

Critics have said there is too little control over who can follow users, adding that there is no way to block people who do not have public profiles.

Written by Paul Davis

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