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20:23 6th April 2010
Buzz, Google's social service, has failed to keep up against microblogging competitor Twitter, new figures by Chitika have revealed.
On February 9th, the day Buzz was launched, the Chitika network saw some 1,500 searches made for Google's service, about 15 times the number of searches made for Twitter.
However, according to Chitika, Buzz's search rate fell very quickly.
Just three days later, searches for the Google product had dropped to less than ten a day, against a steady trend of about 90 for Twitter.
Andreas Pouros, chief operating officer for Greenlight, said that search volume "is one of the strongest indicators of success".
He added however that Google's thinking behind the launch of Buzz stems not so much from competing with Twitter, but due to data quality.
According to Mr Pouros, if "Google were to start heavily utilising Twitter
and other social networks to aid its [search] rank decisions, it would need to consider whether it wants to be reliant on third-party systems for its core business".
Written by Paul Davis
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