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08:51 25th June 2010
Reliable customer support and service adds value to retailers, according to Neil McHugh, co-founder of rightmobilephone.co.uk.
"Comprehensive FAQs, clear concise returns policies and efficient support ticket processes are key and in the long-term can only provide value in retaining the customer," Mr McHugh said.
Mr McHugh went on to say that providing customers with this information and making it easily accessible online can only improve the user experience.
His comments emerged as a series of reports highlighted there is a huge difference in the quality of customer service provided by some of the UK's leading mobile phone operators.
UK operator O2 was recently voted top for customer loyalty in a report thanks to its efficient customer service, but others have performed poorly.
Vodafone and Three's websites provide a poor online customer experience, according to a report from Syntagm.
In response to these reports Mr McHugh also said that rightmobilephone.co.uk is "currently developing an advanced support area which we hope will provide further value."
Posted by Derek Oldman
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