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12:22 7th June 2010
Companies looking to improve their website design in order to attract more visitors should not turn to advertising agencies, it has been stated.
According to content management author Gerry McGovern, the skills used by the IT industry to tailor websites to their audiences are "almost diametrically opposed" to the approach of advertising agencies.
Writing on CMS Wire, the expert stated that single logo splash screens have been known to deter 17 per cent of website visitors, while handwritten fonts are too commonplace.
Mr McGovern stated that the internet is different to print and TV and must therefore be appreciated as such.
"Ad agencies may well have genuinely creative people but their websites do them a huge disservice. Truly creative people know that web design is also about making things work well," the IT industry worker said.
He added that agencies must stop creating "20th century websites".
In other news that may interest those in search of IT jobs, a recent survey from the Confederation of British Industry indicates that employers now offer IT training to four in ten new workers due to skills shortfalls.
Posted by Paul Davis
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