Common app platform should to be easy-to-use to become successful, says Rightmobilephone.co.uk

12:49 12th May 2010

The Wholesale Applications Community hopes to be ready for business in February 2011, Tim Raby, the group's acting chief executive, has said.

The scheme is expected to offer app developers an app building service and publishing platform that will function with all handsets.

According to Neil McHugh, co-founder of rightmobilephone.co.uk, the new platform must be quick and easy for consumers to use if it aims to become successful in a market of well established application brands.

He said that the service has to be "that easy to buy, download and install apps, if it is too difficult, or too time consuming, people won't bother. If the quality of apps isn't good enough, then people won't come back".

He added, however, that the proposed scheme would not be very effective in challenging Apple and Google's dominance of the app market.

New figures from ABI Research revealed that in 2009 there were 2.4 billion applications downloaded. The number is expected to grow to, and peak, at seven billion in 2013, according to the report.

Posted by Paul Davis

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