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19:44 22nd September 2009
Businesses are missing out on some of the opportunities their websites can create, it has been claimed.
Speaking following research from Fasthosts Internet which showed businesses can fail to measure the returns their websites generate, product manager at Hostway Phil Turnbull stressed that many businesses fail to realise the full potential of their sites.
IT courses promoting the benefits of effective web design may be one way organisations could address this problem.
"Having a useable, informative website offers individuals and organisations the ability to offer a window to the world on what they do, so that people can find the information, tools and services they are looking for quickly and easily," said Mr Turnbull.
He added that websites need to be clear in terms of what they offer and should be easy to navigate so that they can help to inspire confidence in the company. The way a website looks does matter, he said.
Graduates 'may still need IT training'
New graduates who have studied IT while at university may well still need to undertake IT training courses when they enter the world of work, it has been claimed.IT professor and director of the...
