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12:04 21st December 2009
British consumers seem to be addicted to new technology, according to Richard Patterson, marketing director for Broadband-Expert.co.uk.
His views emerged following the annual International Communications Market study from Ofcom which found more Brits are staying in and turning on their TVs and laptops during their time off.
"The findings show that the UK population has been quick to adopt new technologies and has a love of gadgets," Mr Patterson said.
The research also found that this trend could be driven partly by UK consumers paying less for their digital communications than they were a year ago.
Mr Patterson went on to say that he expected these prices to remain competitive, even after the economic slowdown.
He said there will be more focus on bundling products with a single provider. This, he said, should bring prices down for consumers.
"There may be more of a premium on high end broadband services to recoup investment made by the providers," he added.
Written by Derek Oldman
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