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20:47 20th April 2010
The launch of advertising models aiming to monetise Twitter could lead to a rise in the quality of the microblogging website's content, Tom Ollerton, senior marketing manager for Skive and member of the Internet Advertising Bureau, has said.
Mr Ollerton described most tweets as "rubbish", adding that "99.99 per cent are largely meaningless and bland",
"The idea of an ad format that has to punch its own weight through the proposed resonance score may even produce better content than most tweets that are free to contain anything," he explained.
His comments follow the launch of two rival ad models which hope to capitalise on the site's growing popularity, which has seen user numbers jump to almost 106 million worldwide.
Twitter's own "promoted tweets" are expected to appear on specific relevant search result pages soon, while TweetUp allows users to bid on keywords in a competitive marketplace similar to the one used on traditional search engines.
Posted by Hannah James
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