
15:41 10th August 2009
A new internet domain devised to appeal to eco-friendly campaigners and green groups has sparked competition.
Organisations keen to get their hands on the .eco suffix are preparing bids, reports the BBC.
Dot Eco and Canadian environmental group Big Room are vying for control of the domain.
Big Room's Trevor Bowden told the BBC that the suffix could be used to label firms that have green credentials "and it should be about something more than just another domain".
Students on web design courses learn that the internet, despite appearing to be a free un-regulated resource, is managed indirectly by the Internet Corporation for Assigned Names and Numbers (Icann).
Established in 1988, Icann is a not-for-profit organisation that decides domain ownership.
The committee's president Rod Beckstrom explained recently that it has to ensure each address is unique, it must "take on the difficult role of bringing about clarity among these same stakeholders".
"In the end, every single name must be unique and only one party can own it," he explained.