IT training 'can help brands find out what customers want'

15:25 15th October 2009

Following research revealing that customers are more likely to share their grievances online, companies may be encouraged to invest in IT training.

Jason Falls, a social media consultant and blogger, said it is an "imperative" for brands to find out what the public is saying about it on the internet and "interject into those conversations if possible".

Conducted by Harris Interactive, the Survey of Online Consumer Behaviour found that 13 per cent of respondents posted negative reviews of products or services on online forums and social networking sites.

Further research by business software firm Sage suggests that businesses have been slow to respond to this change in consumer behaviour.

The company claims just eight per cent of small companies are using social media to learn more about their customers.

written by Derek Oldman

Related Articles

IT courses 'could help consumers design their own homes'
Taking a home study course in Computer Aided Design (CAD) could inspire consumers to give their house a makeover.CAD programmes are becoming more accessible as software prices fall, according to an...

18:02 14 October 2009

Teacher IT training gets £5.6m boost
A new training programme will bring teachers up to speed on new technology and explain how computing can be a useful learning tool.Delivered jointly by the Open University and the government's...

18:00 14 October 2009

Quarter of adults 'still uncomfortable with technology'
As many as one in four adults remain unhappy about using new technology and are uncomfortable with carrying out basic functions such as accessing the internet, new research has found.According to...

14:20 13 October 2009