Europeans cannot live without internet access, says survey

14:20 18th November 2008

IT enthusiasts in Europe are harbouring an unquenchable thirst for online content, according to a study by Advanced Micro Devices (AMD).

The survey of 5,000 online users revealed that 77 per cent said they could not go for 24 hours without access to the internet.

When asked whether they could do without a car, washing machine or digital camera, digital users found none of these items were as valuable to them as daily internet access.

Nigel Dessau, of AMD, commented: "All of the research indicates that consumers have a primary use in mind when considering the purchase of either a notebook or desktop PC. Providing a balanced platform that is optimised for these different usage models - specifically activities that focus on home, work and play - will likely be key in addressing the needs of consumers tomorrow."

He added that consumers were now looking for products that would help them to multi-task in the field of digital media and online capabilities.

As the general public becomes more IT-savvy through IT training courses to keep up with advances in IT technology, visual media content becomes increasingly important.

In October 2008 AMD appointed a new corporate vice president, Albert Bozzo.