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20:37 10th September 2009
Businesses should make the most of available technology and use video online, one expert has argued.
Rachel Hawkes, an account director for media consultancy Elemental, said that video should appear on all relevant pages of a website, so that it can be used as an effective sales and marketing tool.
Using video may have other benefits as well. Online video could be used to help with the delivery of IT training courses, for example.
"The video should be named descriptively. Text and video will seed well into search engines," she said.
Ms Hawkes noted that it is easy to create video and that a website should be viewed as a 'shop window' so professional video could help to yield more results.
Her comments follow research from the Online Video Advertising Buyers' Guide which suggested that online video advertising budgets are likely to increase by some 50 per cent over the next 12 months.
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